Company Information

Our Story

Bleu Bleuet started out life as a handkerchief store in 1986.
What started out as a small store selling a wide-variety of handkerchiefs has grown to become a lifestyle store selling products from clothes to stationery to food stuffs.

As you can attain from our name, our stores were influenced by the French lifestyle, and popular lifestyle magazines.
Drawing inspiration from the French lifestyle stores and Parisian markets, our stores started to reflect this.

In 2014, we started selling our products online through our Online Store, and in 2015, we opened Détour à Bleuet in Jingumae, close to Harajuku. (Relocated to Shimokitazawa in 2019.)
This store has a slightly different concept, and sells products found by our overseas' staff, complete with a café and a variety of items.

Currently, we have over 150 stores around the country, and continue to grow and expand.

Our Brands

  • Bleu Bleuet is named after the French bluebottle flower.
    Our aim is to provide a store you can stop by easily, and enjoy browsing the different seasonal items on offer.
    We hope to bring a little smile to your day.

  • Adopting lifestyle as a theme, our line-up of products are simple yet have a sense of fun about them.
    Our aim is to add a little taste to your everyday life.
    We want you to imagine our store like a stroll through the marché of Paris.

  • A store that focuses on foodstuff, fashion accessories, and interior goods was the concept for our brand 'Détour à Bleuet', combining a general store with cafe.

    A new style for Bleu Bleuet, and a favorite store for you to stop by.

Our Products & Online Store

You can check a selection of our products.
(Online Store / Japan Only)

Company Information

Bleu Bleuet Japan Ltd.
Head Office

37-18, Totsune Building, Udagawa, shibuya, Tokyo, 150-0042, Japan


Branch Offices
  • Tokyo Office(Sales Department)
    Bleu Bleuet / Marché de Bleuet plus / Détour à Bleuet

    6-13-3, Maison de Bleuet, Jingumae, Shibuya, Tokyo, 150-0001, Japan


  • Tokyo Office(Product Planning Department)

    11-9, Kamiyamacho, Shibuya, Tokyo, 150-0047, Japan


  • Logistics Department(Product Planning Department / Management Section)

    5-1-1, Hirai, Edogawa, Tokyo, 132-0035, Japan


  • EC Sales Department

    5-1-1, Hirai, Edogawa, Tokyo, 132-0035, Japan


  • Osaka Office

    3-4-14, Toyosaki, Kita, Osaka, Osaka, 531-0072, Japan


September, 1997 (Founded in September, 1986)
President and Representative Director
Kunio Kamiyama
30 million yen
Number of Employees
Number of Stores
Bank Reference
MUFG Bank, Ltd. Mizuho Bank, Ltd. Sumitomo Mitsui Banking Corporation.
Business Activities
Sales of lifestyle goods, interior, stationery, portable small articles, bags, fashion clothing and accessories, skincare items, foodstuff, liquor, and antiques.

(As of August, 2023)